When you pick up a book in a series, the biggest fear is that you won't be able to fully appreciate references that are made in the latest edition. That is definitely not the case here as the Non Obvious series is crafted in such a way that there are recaps to support the continuation of trends that weren't so obvious in the past. You get a glimpse at the genesis and evolution of ideas, the divergence in the paths from the old trend, or the support and building blocks to the current trend. The book allows you to imagine how things may play out or fizzle.
While the collection starts with the methodology in seeking out or identifying trends, the heart of this book consists of Bhargava's current thoughts on trends that we're unconsciously following and contributing to in society. And the tail end recaps and assesses the past identified trends, whether they survived or flopped or took an alternative route and nevertheless blossomed into something else.
I enjoyed this book for the easy read it was and the hints at what to look for in trendsetting across a variety of industries / subjects. I think this book will really hit hard for the creatives and analytics in our lives. Designers, marketers, advertisers, investors, retailers, and people interested in the possibilities of our future will find a topic to cling to and see out.
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