The Maldives of Saudi Arabia

Umluj. No one has ever heard of it. Until now...

That's me in the water. That's me in the sun light, losing my inhibition. 

Located in the Tabuk region of the Kingdom of Saudi Arabia (KSA), Umluj is a situated on the northern third of the Saudi coast of the Red Sea. The closest airport is 150km south in Yanbu, an hour and 45 minutes away by car on a coastal route - the road was clean and straight as an arrow. Just watch out for the camel crossings.

Umluj is a place that wasn't easy to research or learn about, but now we know why. At the time we were there (mid-November 2019), Umluj was just like any other town in KSA. In fact it's like any other sleepy seaside village. It has it's local shops of all sorts and it has it's devout Muslims. There are no heavily trafficked tourist sites. There are no hotel chains. There are no resorts. There are no tour buses or many tour guides. There are no touts. Everyday life here is plain tameez. But what you don't see right away are the hidden beauties and the potential that this region has to offer.

You might be asking yourself, "then why did you visit this area of the country if it doesn't have anything to offer now and you know nothing of the town and vicinity?"

For one, we're travelers. We like the off-the-beaten-path places. We want to pave the way, not always follow the herds. Secondly, we stumbled upon some very obscure blogs and really random Instagram posts of people who had no real following.  We read about and saw pictures that proclaimed Umluj to be the Maldives of Saudi Arabia! That's a bold statement. But that was enough to convince us that the trip to Umluj would be worth the time and effort to get here.

As we arrived in town, we wondered what we were going to do here. As we drove through, we did NOT see any of what was depicted in the blogs or Instagram posts. We didn't see tourists or well-lit establishments. We drove down the coastal road, but we were unimpressed. We saw uninhabited beaches with Jersey shore colored sand and murky waters. We couldn't even find our hotel, which online had fantastic pictures of a room and a notable location close to the water. Our first thoughts were that we had made a mistake. Had we been fooled by internet marketing and fake Instagrams posts and blogs?!

But we finally found our hotel after a few circles around the neighborhood. The Shada Collection Mina Hotel, now called Juman Hotel, is a reflection of Umluj. The facade is unassuming; there are no flashy signs or decorations. The windows are tinted black to keep the heat of the sun out of the lobby. But when you step inside to the cooled air of the clean hotel, you are most welcomed by the casually clothed attendant whose English is immediately challenged by the sight of your foreign face. That's Umluj. It's casual, hospitable, and welcoming despite not having much outward attraction. What's beautiful is what's hidden and longing to be found.

Because of the lack of any kind of foreign tourism (they've got some local tourism), English is still a distant second language to the local people. But here we were, a challenge in the face of what we would later learn to be a place destined to grow into a future tourist haven.

We took dinner on our first of three nights here at a local fish market where, due to language barrier, we had to point at our fish in the beds of ice and like a game of charades had to figure out how they were going to cook it, serve it, and what was included in our order. Let's just say the food was so good we went back on the second night and became friends with the owner, in a non-communicative way. But you could see the joy in his face when he saw us again. We're not easily forgotten in a small town. For sure we were the only tourists in town, and we stood out like a camel on the highway. He was happy that we would visit again so soon when there were certainly other options for us to choose from.

Dinner on this first night made us question what we were going to do about our under-whelming experience thus far. We were expecting to see right away the natural wonders that those few social media posts depicted. But we didn't, and we started to panic. That night, we started our research again and came across a name that repeated a few times in the course of our diligence - Marwan.

Who was this guy? How could we contact him? We didn't have a phone and couldn't communicate with anyone properly enough to find out anything about this man. But from sending WhatsApp messages to random people who previously connected with this Marwan, we were able to get his local number and connect with him through WhatsApp. We sent him a message, and his English was surprisingly fantastic! We immediately arranged to meet with him in our hotel lobby. Marwan arrived within the hour. We chatted for nearly an hour exchanging notions of surprise at our open adventure to Umluj without itinerary and the possibilities of hiring him to show us around. And just like that, our hopes to see the beauty in Umluj were about to come true. But should we trust him?

I've written before that the tourism industry is wont with the necessity of trust. Without it, the industry would be non-existent. This situation was no different. And by this time, we've already had great experiences with strangers along the way. Their hospitality is second to none. The safety we've felt in times of trouble wasn't far off from other travel situations we've encountered. So why not? We were here for an adventure. We were here for the experience of a lifetime. We had to give it a go.

The next 2 days around Umluj were exactly what we were looking for. The surrounding area is where all the fun is. The town proper is your home base. You can see that there is plenty of future development being planned in the town. If you drive around, you can see construction being started. If you zoom in on Google Maps, you'll find establishments labeled on many parcels of land, but as you drive by, there's nothing but an empty plot. We learned that this practice was only preparation for what's to come. And there's plenty in store for the future. One telltale sign is that a McDonald's has arrived and opened to the public. I imagine in a couple of years there will be Starbucks or Hilton.

Marwan, his friends, family, and company showed us the experiences to be had in a short time in Umluj. Among them:

Finding a basalt canyon in the middle of the desert...

Basalt canyon

Hiking to a dormant volcano...

Harrat Lunayyir

A day on the Red Sea...

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Dinner of kabsa with camel meat and games with his family and friend at his seaside campsite...

Marwan arranged all of our transportation and activities. His introduced us to his family and friends, and we had a great time seeing the beauty that Umluj and the Tabuk region has to offer.

Umluj is not yet developed. But through Marwan, his family, friends, his company - Weekend Trip, the Red Sea Development Company, and the Red Sea Project there will be a bright future for anyone who's willing to make the journey to get to this area. A few days won't be enough to partake in the experiences to be had here. Umluj is definitely a place I would love to see again in a few years. And it is a place that I hope many more tourists get to experience without heavily disrupting the life of the locals.

We've never been to a place like this in all our years of travel. We've never been somewhere that not many foreigners haven't been before us. In a way, I feel like a pioneer of tourism to this beautiful destination and I hope that sharing this journey with you heightens your interest in not just Umluj, but the Kindome of Saudi Arabia in general. Again, if not for the people, the location could be anywhere in the world but the experience would be different.

w/ Marwan and Dakhil

w/ Jenn, Marwan, and Akhmed

A Conversation at the Top of the Kingdom Centre

The Kingdom Centre Tower is a 99-story skyscraper in Riyadh, Saudi Arabia. It is the 5th tallest skyscraper in the country. More notably, it is the world's third-tallest building with a hole (yes, that void at the top that makes it look like a bottle opener) after the Shanghai World Financial Center and the 85 Sky Tower in Taiwan.

The building would be shaped much like a giant taser if not for the connecting feature called the Sky Bridge at the top. The bridge itself is not straight across as one would imagine, but it's more of a parabolic arch that allows 360-degree views from the center of Riyadh.

Southeast view from the Sky Bridge, which towers over the Al Faisaliyah Center (the first skyscraper built in KSA) seen in the distance.

It was here, after a strange and unsuccessful attempt to see Ad Diriyah (it was being prepared for a Riyadh Season event), that we encountered an Asian Australian doctor (Dr. Danny) and his colleague and local guide, Dr. Assem Kalantan. Typically, bumping into other tourists in any other tourist spot on the planet would be no big deal. But since KSA had recently opened it's doors to tourism, this was very much like a welcome site.

When they heard us speaking English to each other, it was hard for them not to stop us to inquire. Dr. Danny didn't seem as interested as they were in Riyadh for a medical conference. But Dr. Assem was yet another local thrilled to see the prospects of tourism. We engaged in conversation for an easy 30 minutes at least at the center of the Sky Bridge atop the Kingdom Centre.

Like other inquisitive Saudis we met along the way, Dr. Assem asked us many of the same questions. How long you like it? Where have you been? Where are you going? And like everyone else, the surprise on his face for all the answers we provided couldn't be more genuine. It's as if the kingdom's people couldn't fathom the idea of citizens of the world having so much interest in their country and culture. But we assured him that everything was of interest to us. We were visiting cultural and historical sites. We were traveling to major cities and local villages alike. We were venturing off to hard to reach locales. In a word, he was impressed. And that made us happy. It's not our goal to impress anyone, but our happiness came from his happiness with hearing our interests in his world.

View of the Northwest from the Sky Bridge

We talked about how Riyadh was growing and developing, as evidenced by the photo above and the prospect of a metro system being developed. You can clearly see how much land there is and how much potential the city has to grow. From mud brick structures to skyscrapers like the Kingdom Centre, Riyadh has the gamut of development for the naked eye to behold.

You see that skyline in the distance in the above photo? That's the King Abdullah Financial District, akin to New York City's Financial District. Although long overdue for completion, it's proof that development continues.

In the near future, one hopes, there will be a metro that will connect most of King Fahd Rd. That would be great because walking around Riyadh is not easy. There aren't sidewalks and the distances between some of these places aren't short. Despite that, we still walked to as many places as we could. And we did as the locals would do. That is, just cross the street at random and hope not to be hit by any oncoming traffic. That's partly in jest. In reality, I think the drivers (despite their reputation for not being so good) are fairly good at being careful around pedestrians.

Dr. Assem seemed very concerned that we enjoy our stay and was relieved when we confirmed our enjoyment. We even got to talking about food. And of course, there's no way that talking about food, let alone eating it, doesn't spark joy for anyone.

For our last night in Riyadh, we asked him for a suggestion. It was clear that he was torn between offering us something fancy or something traditional and local. We assured him that traditional and local was the way to go, and that broadened the smile on his face. To see that we were so easy-going and able to eat what they eat made his suggestion a no-brainer.

Mama Noura is the place to go!





You never know who you are going to meet along the way. You could be anywhere in the world. The situation could be dire or upbeat, anxious or easy-going. But communication is what helps us all survive, cope, ask for help, become enlightened, teach, and be taught. Ride the two-way street equally!

Kingdom Centre (left) and Al Masaa Cafe (right), the World's Largest Coffee Shop (Guinness Book of World Records)

Riyadh: 'Twas the Season

Riyadh Season - a huge city wide series of events. The “Saudi Seasons” program represents a new initiative launched by the Saudi Commission of Tourism and Heritage (SCTH) in 2019 and includes 11 seasons across various regions of the Kingdom. Riyadh Season is 1 of 11 "seasons" around Saudi Arabia. Winter Wonderland and Riyadh Boulevard are 2 events we attended during the "season." Strangely, as foreigners, we were one of the first people to attend this event in all of it's history because it just started!

Riyadh Boulevard = a combination of restaurant week and food truck park in the sense that all the participating restaurants are given temporary dining areas in a giant space next to each other. Like having a full blown restaurant inside a stadium.

Winter Wonderland was like a winter theme park. It was adapted from the UK events and similar events around the world. This event, spanning weeks, has boardwalk games and roller coasters and food parks, live performances (in English and Arabic) and other cool events. It's like going to Disney or Six Flags.

Each event was heavily attended, which was awesome to see. Although sometimes it didn't seem that way because of how big the area was that hosted each event. People could be spread throughout the "park." Men, women, children - mostly locals it seemed - were all enjoying a night out in the cooler air, taking in the amazing sights setup for the season, and partaking in the food, games, and music. These events went well into the late night hours. I'm pretty sure one night we didn't get back to our hotel until 1AM at least. No one looked at us strangely. In fact, again, we felt welcomed. We were smiled at. Some tried to talk to us to test their English. We answered with a shukraan - thank you in our terrible Western-sounding Arabic. We were given an extra turn at the ball toss game.

One thing that was very evident was how new the event was to people. Everyone around us had the look of awe, amazement, and wonder of how this was going to work. But we all managed together. We navigated the parks, stalls, entertainment, eating venues, and all the seasons had to offer.

What was also evident was, in the background of it all, how much development the city was undergoing. In the picture below, you will see a dark silhouette of what will become the new Riyadh skyline. In the years to come, the darkness that looks like Gotham City, will become one similar to Manhattan's downtown / Wall Street area. And the rise of every structure is coming at unimaginable speed. There are cranes everywhere. If you look closely, you'll be able tosee a few. I remember thinking to myself that the Riyadh we know today will not be the Riyadh we see in a few short years.

Theme park-like atmosphere at Winter Wonderland

Under a canopy at Boulevard

The Boulevard, which is like a half moon around a man-made lake, of pop-up restaurants.

Traditional singing and dancing in front of a pop-up restaurant at Boulevard

We were very lucky to get tickets to these events. Our friend and her employer were kind enough to think of our visit and purchased our entrance in advance. Overall, it was a really a fantastic insight to the social aspect of Saudi culture. For sure it wasn't always like this. It's become more Westernized I imagine.

And, like all things in life, there are good and bad sides to adopting something that is different from traditional culture. It's good to see Saudis open up to other cultures. And it's even better that foreigners see, feel, experience, and appreciate the Saudis.

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A post shared by jessereynesgo (@jessereynesgo) on Nov 12, 2019 at 6:55am PST